In 2024, Loredana Vale and
Robert Eduard Antal entered
CommuniCon, the
PR and advertising competition organised by FSPAC,
Babeș-Bolyai University — and won first place.
The brief came with a mandate: to represent the online image of the
Eurocities Annual Conference 2024, hosted by
Cluj-Napoca from 29–31 May 2024, where more than 400 city representatives
gathered on the eve of the European elections.
FutureHubs.eu was built for that mandate. We interviewed officials and delegates who came
to Cluj, and documented the nine cities nominated for the Eurocities Awards.
We began the legal work in May 2024 intending to form a foundation, then changed course to
an association — the structure that fits an organisation built on members rather than
endowment. Asociația Future Hubs was granted legal
personality on 30 June 2025.